It became the song with the sixth most Perfect-All-Kills (a ranking metric for simultaneous #1 charting) of all time, and the highest for any female-led K-Pop group. So it’s a bit strange to see a new sort of meme-fueled virality take center stage, independent of the usual careful planning behind modern viral hits: “Rollin,’” a four-year-old single from a last-ditch comeback effort of a largely-forgotten, ten-year-old K-Pop girl group, suddenly found itself at the top of the 2021 music charts in South Korea. It isn’t 2012 anymore: Out-of-touch parents have shifted their stratagem to fitting in with the kids by professing their familiarity with BTS and BlackPink instead of Bieber. Cast away your memories of the early aughts’ fixation on 15-seconds-of-famers and occasional K-POP hits that entered the global limelight through the eyes of the global industry, modern K-Pop has exploded to foster staple ensembles that compete with household names on an international stage and fandoms that will go to the ends of the Earth to defend their faves. Virality is never an unwelcome phenomenona in the hyper-competitive K-Pop industry, though it’s a feat usually not achieved with a fair bit of intent, at least as of recent.
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