It is important to keep in mind that only contacts who also have your business phone number added to their mobile phone will receive messages.
Prepare promotional and automated messages This makes it easier for you to identify customer types and filter bulk mailings.ĭepending on the volume of customers you serve, you may have to work with several groups at once, which is more work than other types of ecommerce messaging platforms. You can also tag contacts according to customisable categories, such as "Orders in progress" or "New customer". For example, one (or more) for customers to whom you can send official mass notifications about the status of your online shop or general incidents, and another (or more) for marketing to announce discounts, promotions or new launches. The only thing you should bear in mind is that there is a limit of 256 users per group, so it is best to classify contacts into different groups. WhatsApp Business allows you to handle messages individually, just like any other customer service when a customer sends a question before a purchase or about their order.īut the app also gives businesses options to send mass communications, and for this, user groups are very useful. Here users can view basic information about your business, such as company description, email address, website and address if you have a physical shop. However, if the business account is going to be managed by several people, we suggest you use a dedicated mobile device for this purpose.
It is possible to have two WhatsApp accounts on the same device if your mobile has Dual Sim or if you link a landline number to your Business account. Steps to use WhatsApp Business in your ecommerce Choose a dedicated phone number for your WhatsApp Business accountĭo not link your personal phone number to your business account to avoid confusion. What’s the good news for your business if you have an online shop? WhatsApp Business is the free alternative for companies that want to connect with their customers in a more agile way than by phone or email. And according to Zendesk 28% of companies in Europe, Middle East and Africa already use WhatsApp for their business.ĭo you want to be one of them? Do you have doubts about how to integrate WhatsApp Business in your ecommerce? Let us explain it to you step by step. and now also their favourite businesses or shops.
Despite recent changes to its privacy policy, millions of users continue to connect to the chat app every day to communicate with their acquaintances. The possibilities and new ecommerce functions of social networks such as Instagram, Facebook Shops or TikTok are endlessly talked about, when in reality most users spend much more of their time elsewhere.Īnd they also do it without leaving their mobile phones: we are talking about WhatsApp.
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